About

Romero Rodrigues

Romero Rodrigues is Managing Partner of Headline Brazil, an early-stage venture capital firm investing across Latin America, with $516m in four funds and more than 90 portfolio companies since 2012.

An entrepreneur and investor for nearly three decades, he co-founded Buscapé in 1998, one of Brazil's first startups, where he was CEO for 16 years, led 3 funding rounds and more than 20 acquisitions. In 2009, he led the company's sale to Naspers/Prosus for $374m, the largest acquisition of a Brazilian startup at the time. He left in 2014, with the company at more than R$ 600 million in annualized revenue, 1,500 employees and operations in 18 countries across 3 continents.

He started investing as an angel while still running Buscapé and, after leaving, became a professional venture capital investor. In all, he has been involved with more than 120 startups. Nine have surpassed $1b: Wellhub, Olist, Rappi, iFood, Hotmart, VTEX, Ascenty, Wayfair and Pismo, five of them already sold or listed. At Pismo, he was the first institutional investor; Visa bought it for $1b in 2024.

He has served on the boards of listed and private technology companies: Wayfair (NYSE), TOTVS and Neogrid (B3) and Pismo, as well as Endeavor Brasil. He holds a degree in electrical engineering from the University of São Paulo (Poli-USP) and completed the Stanford Executive Program (SEP) at the Graduate School of Business.

Questions

Who is Romero Rodrigues?

Romero Rodrigues is the co-founder of Buscapé and Managing Partner of Headline Brazil, an early-stage venture capital firm investing across Latin America, with $516m under management.

When was Buscapé founded?

Buscapé was founded in 1998 by Romero Rodrigues and partners from the Polytechnic School of the University of São Paulo. Romero was 21 and was CEO for 16 years.

How much was Buscapé sold for?

Naspers/Prosus acquired control of Buscapé in 2009 at a US$ 374M valuation; it paid US$ 342M for 91% of the shares, implying a US$ 374M valuation.

How many startups has Romero Rodrigues invested in?

Romero Rodrigues has been involved with more than 120 startups as a founder, investor or board member. Nine have surpassed $1b, including Wellhub, iFood and Pismo.

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Short bio

Romero Rodrigues is Managing Partner of Headline Brazil, an early-stage venture capital firm investing across Latin America, with $516m in four funds since 2012. He has spent nearly three decades building and backing startups. He co-founded Buscapé in 1998, ran it as CEO for 16 years and led its sale to Naspers/Prosus for $374m in 2009. He has backed more than 120 startups, nine of which became billion-dollar companies, including Wellhub, iFood and Pismo, which Visa bought for $1b. He holds a degree in electrical engineering from the University of São Paulo and completed the Stanford Executive Program.

Mini bio

Managing Partner of Headline Brazil, an early-stage venture capital firm in Latin America with $516m under management. Co-founder and CEO of Buscapé for 16 years, sold to Naspers for $374m in 2009.

Photos